Support for behavioral nudges versus alternative policy instruments and their perceived fairness and efficacy

An extensive debate has emerged in recent years about the relative merits of behavioral policy instruments (nudges) aimed at changing individual behavior without coercion. In this article, we examine public support for non-deliberative nudges and deliberative compare them to attitudes toward top-down regulation free choice/libertarian options. We also whether both types is associated with perceptions fairness efficacy. test these expectations a survey experiment 1706 UK adult respondents (representative population on age, gender, location) two areas (retirement savings carbon offsets airline passengers). find higher levels nudge options compared regulation. Support perceived more than their